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Much to the dismay of conservatives and cancer groups, a number of alcoholic beverage companies are taking part in this year’s efforts to raise awareness about breast cancer.
As October is widely known as Breast Cancer Awareness Month, some alcoholic beverage companies are now selling pink drinks and mixers to raise awareness and money for breast cancer research.
But some cancer groups and breast cancer survivors are against the idea, citing a link between alcohol consumption and the disease.
Rev. Mark Creech, executive director of the Christian Action League and president-elect of the American Council on Alcohol Problems, agrees with their argument.
“This link between alcohol and breast cancer…is something that has been extensively researched and reported on,” Creech points out. “One study in the U.K. determined that women who drink as little as one alcohol beverage a day, whether that be beer…wine, or hard liquor, have an increased cancer risk. In fact, a study done not long ago determined that researchers estimated that alcohol could be the blame for 13 percent of the cancers that are in women today.”
He thinks breast cancer awareness campaigns need to separate from the alcohol industry “because of the game the industry plays.”
“They run campaigns about drinking responsibly, but then market alcohol-energy drinks and alcohol pops to young people, knowing that the very people who will be attracted to them and purchase them are underage persons,” the Christian Action League executive director laments.
So far, at least one awareness group, the Breast Cancer Network for Strength, is turning down the alcohol-related gifts.
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