Asheboro Faces an Alcohol Referendum
Opponents are determined to keep this dry city wholesome and family-friendly
By L.A. Williams, Correspondent
Christian Action League of North Carolina
ASHEBORO – Home of the N.C. Zoo and collegiate baseball’s Copperheads, this Randolph County city also bears another distinction – largest Tar Heel municipality without alcohol sales – a unique honor that many church leaders, health advocates and other liquor opponents hope to maintain well past July 29.
That’s the date that registered voters – 11,693 of them as of this week – can go to the polls to decide if Asheboro will open the door to the sale of malt beverages, the sale of fortified wine, the operation of ABC stores and the sale of mixed beverages.
To say the issue is contentious is a bit of an understatement. Voters said no, by an average of about 400 votes, to all four issues in May 1994; but last summer, some members of the Asheboro City Council tried unsuccessfully to get state legislation that would allow liquor by the drink there without a referendum. Then, on May 27, the Council voted 4-3 to ask the Board of Elections for the July 29 vote.
“It is a very divisive and much debated issue in our city,” said the Rev. Johnny Henderson, pastor of Cross Road Baptist Church. “However, we believe that distinctive gives us a uniqueness that is wholesome and family friendly. We want our city to be as drug-free as possible and alcohol is America’s most abused drug.”
Henderson said Citizens For A Safe and Healthy Asheboro has established an office downtown and is meeting with pastors and other community leaders to educate them on the issue. He said some 50 churches in and around Asheboro are involved.
Dr. John Rogers, pastor of First Baptist of Asheboro, challenged the City Council on May 8 to examine the issue based on evidence and not “pie-in-the-sky dreaming.”
“I have yet to hear any leader promoting alcohol sales put forth any clear and concise data on how this will benefit the city,” Rogers said. “In my research, I have not been able to discover any evidence which supports the sale of alcohol and increasing the number of outlets as being a key to economic success for a city. What I have discovered is tons of information on the negative impact alcohol has – from negative cost factors to business, negative impact on families, an increase in violent crime, physical as well as sexual abuse, and an increase in the number of problem drinkers.”
Those problems aren’t among the talking points for the Committee for the Future of Asheboro, a group led by attorney father-daughter team Steve and Brooke Schmidly and including 39 committee members, a so-called “who’s who of business and community leaders”. Instead, the Schmidlys and their group are claiming that Asheboro is losing economic development to nearby communities that offer alcohol sales.
According to a February article in The Business Journal, City Councilman Walker Moffitt went so far as to say that “the economic viability of Asheboro and this county might just ride on liquor by the drink.”
What he and others must not realize is that research shows that for every one dollar generated in tax revenue from alcohol sales in North Carolina, there is a corresponding expenditure of $21.42 due to the cost of alcohol related problems. (Alcohol/Drug Council of North Carolina, 1/2/2002).
Fellow councilman Eddie Burks, who voted against the referendum, hasn’t been taken in by promises of economic gain.
After hearing plenty of pro-alcohol rhetoric, Burks told the Asheboro Courier-Tribune when he was running for office in 2005 that he had done a bit of his own research, making phone calls to people in similar size cities where alcohol sales had been approved.
“I spoke with people in Lexington, Thomasville, Shelby and Sanford. … Each person with whom I spoke are drinkers and supportive of alcohol sales in their cities. None could confirm that any of the benefits and amenities promised to their cities had come to fruition,” he told the newspaper. “There were few if any chain restaurants built nor the hotel with convention facilities.”
“Alcohol has a long history of being detrimental to families and continues to be such,” Burks wrote in his candidate questionnaire. “I cannot see that the pros of some tax revenue will outweigh the cons of hurting our families.”
He said Thursday that his opinion hasn’t changed over the past three years. He joined Linda Carter and Archie Priest to oppose the referendum, while Talmadge Baker, David Smith, Keith Crisco and Moffitt voted for the special election.
Rev. Rogers told the City Council that, contrary to boosting Asheboro’s budget, adding alcohol outlets will increase three other things: “the wealth of those who sell it; the convenience of those who drink; and the economic and social cost to businesses and families stemming from alcohol abuse.”
He said he was especially disturbed to see on the list of alcohol supporters, the names of three Randolph Hospital leaders.
“When I read the Executive Summary of the Randolph County Community Health Assessment done in Randolph County supported by Randolph Hospital and completed in 2005, I discover listed as the number one health problem in our county – alcohol and drug addiction,” Rogers said, pointing out that the assessment called for a focus group specifically aimed at “reducing substance abuse.”
“I must admit I m confused when there is a work group appointed by our health officials charged to reduce substance abuse … yet some of our leading health officials want to increase the availability of alcohol,” Rogers said. “How do you work to reduce alcohol abuse while at the same time supporting increasing the availability of alcohol?”
Rogers was far from alone in questioning the council’s wisdom in pushing for alcohol sales. The majority of the crowd at the May 27 meeting, estimated by Burks at around 300, indicated by a show of hands that they opposed the vote.
After it was clear that the council would approve the referendum, Burks made a motion to push back the date at least four weeks to give residents time to get the facts about the issue. But again, the decision was 4-3 to force a July vote.
While opponents are now getting their efforts under way, those pushing for alcohol had apparently begun their campaign months ago, even courting the faith community late last year. According to The Business Journal, Crisco put together an “ad hoc group of private-sector CEOs and influential ministers,” that began discussing the alcohol issue.
Rogers, one of four ministers tapped for the talks, said the pastors listened to Crisco tell why he thought alcohol would be good for Asheboro, but they were more interested in a second meeting, called in January, when he said ministers talked about ways the faith community, business community and government could work together for the good of the city. He said task groups were formed and he wrote an op-ed article published in The Business Journal touting the benefits of the cooperative effort, only to be disappointed when Crisco apparently lost interest.
“You never called the third meeting as promised to hear reports from the people you asked to gather information,” Rogers said. “… Is this because you realized we ministers would not budge from our core values concerning the sale of alcohol?”
“To me it feels like maybe your purpose in calling us together was only an attempt to lobby us to support alcohol sales and when you realized we stay true to our values, there was no further interest in meeting with us,” he concluded.
Burks expects alcohol proponents to show plenty of interest and spend plenty of money to sway Asheboro voters between now and July 29.
“My fear is that the proponents have such deep pockets,” said Burks, who said he wouldn’t be surprised to see 8,000 people show up at the polls.
Director of Elections Patsy Foscue said her office had been receiving a higher than usual number of inquiries and voter registrations as people prepare for the vote. Polls will be open from 6:30 a.m. to 7:30 p.m. Early voting will be at the Board of Elections office and the Randolph County Office Building. Deadline to register to vote is July 3.






June 18th, 2008 at 7:56 am
Good post.
I know the “pro-alcohol” players very well (especially the visionary “leaders” at Randolph Hospital – I am not surprised at all). They play to win and they are not above playing dirty:
http://drjshousecalls.blogspot.com/2008/05/schmidlys-list-on-alcohol-in-asheboro-i.html
Moreover, as Dr. Rogers alluded in his remarks (http://drjshousecalls.blogspot.com/2008/05/alcohol-and-moral-battlefields-fbc.html), anyone who opposes alcohol is “simple-minded”:
http://drjshousecalls.blogspot.com/2008/06/put-down-that-drink-indiana-and-dont.html
The 39 “who’s” are determined to get the booze in. There is a whole lot of money behind this effort. They’re already conducting survey’s – asking city residents how they’re going to vote and what church they’re affiliated with:
http://drjshousecalls.blogspot.com/2008/06/who-wants-to-know.html
Those who oppose alcohol cannot just sit back and expect to win this fight this time. I would council church leaders that they cannot just give one sermon and step back. A winning effort is going to have to be grass-roots, faith-based and door-to-door.
This is a battle for the essence of Asheboro – the best part of Asheboro.
This is a battle for its soul.
June 22nd, 2008 at 9:08 pm
If we do not stand up to this referendum, for our childrens sake, who will? It is up to us to send the right messege to our children. I pray that blind eyes will be opened and that Gods will be done.
June 29th, 2008 at 6:20 pm
Being a person who does not oppose drinking, I am opposed to this referendum. I find it very interesting that the leaders of our community think the savior of the community is to allow multiple venues of alcohol sales. In good faith, I can not check yes on the ballot for reasons of hopeful economic gain, knowing that we already spend thousands-millions dollars a year picking up the pieces of the negative consequences alcohol can have. I also think it is funny that the hospital is strongly promoting alcohol sales in the community… maybe they do not have enough patients! The push for restaurants in our community is a joke… are we all not plump enough? I managed Cracker Barrel for 5 years, and they came here to do a labor study to see if Asheboro warrants having a Cracker Barrel… at that time the study showed that Asheboro could not staff a Cracker Barrel with the quality of employees it was looking for… now I here they are coming… I say this to show, alcohol sales are not our problem…our non-profit agencies in the community along with churches deal 1st hand with the negative consequences alcohol can have, yet there are board members in these agencies who are supposedly passionate about correcting and educating citizens on the problems we have, and some of these people are strongly promoting the sales of alcohol. It is sad to see that so many of us adults are not strong enough to actually make a stand. Greed can do many things to people. The elite group that is promoting the sales of alcohol, I would take a guess that they have some financial gain coming their way… but are they going to be there to pick up the pieces of the increase of brokeness? Are they going to be the ones beside families who have lost a loved one? No, leave that to the ministers of the community… In England, the health officials are trying to decrease alcohol consumption due to the rising health risks that are attached to alcohol related issues… is Asheboro behind the times, or the way of the future? The bottom line is, people want alcohol here because they just want it…. this is not an issue of whether we should drink or not… this is what is best for our community… drugs bring revenue too, but that does not mean that should be our way to stimulate growth… tobacco used to bring money to many in North Carolina, however, because of abuse and health risk factors, tobacco is being prohibited from restaurants, schools, work places, including the hospital. I think there are other avenues to promote Asheboro… permit convention centers if you have to, but let’s be a community that cares for each other… let’s be a community that can step out of the box and be creative and innovative in stimulating our economy. It saddens me to see division come between people in our community… this is a sensitve subject to many. Should alcohol pass in our community, c’est la vie, but I pray, people do their own research and not just listen to what is being said… the research is out there for any to do on their own… Lexington, Thomasville, and Albemarle are not the next new and upcoming thriving metropolis in NC… I hope people become educated on the issue and if Asheboro citizens want to boost the economic status in Asheboro, make sure we have exhausted all avenues for this… regardless of whether I drink or not, I feel a responsiblity that if I am to check ‘yes’, I am checking yes to the potential problems, and that is not a risk I am willing to attach my vote to… most places do not have to deal with the choice of this vote, alcohol is already there, but we actually have the opportunity to take a stand as a community of ,yes, the future of asheboro? What do you see in that future? Money or a healthy Asheboro?
July 22nd, 2008 at 11:19 am
One of my favorite sayings is “When the devil finds a crack,he will work his way in”. If alcohol is voted in, then how long will it be before the “39″ think it to be in the best interest of our town to then allow a “Tikki” club, or other establishments of that sort to come in because of extra revenue it could generate. If the devil is allowed to get thru that crack, then he will open the window for even more undisirable,sinful things to enter into our city. Am I right??? Of course I am!!!
July 25th, 2008 at 11:28 pm
It’s a shame that some of the main pushers of the referendum say that they doing this for the “future of Asheboro” but in all reality they just want notoriety and are using alcohol as their platform. Alcohol will not help Asheboro’s economy. How about improving the education system so that companies will have an abundant supply of educated/skilled workers. Alcohol just produces DRUNKS and who wants to hire a drunk? Companies want to come to areas which have infrastructures to support their business(skilled workers, tax benefits, roads, natural resources, etc.). Alcohol is not the answer for growth.
Now I can see how Alcohol will pad the pockets of the attorneys pushing for it. MORE LAWSUITS! The hospital CEO…MORE PATIENTS! (He can stay in Asheboro to drink and I will go to the hospitals in Greensboro) AND to all the other pushers who think they are elitist and talk down to the citizens of Asheboro…honestly YOU ARE NOBODY special.
Alcohol Pushers if you really care about the community why dont you choose a positive platform to gain the notoriety you so desire to have?
December 20th, 2009 at 4:19 pm
Excellent work. You have gained a new fan. I hope you can keep up the good work and I eagerly await more of your excellent posts.